The Branded Slot Games tend to have a significantly lower payout percentage compared to regular slot games but that does not stop the players from wagering on them – both online and offline. Additionally, brand loyalty is a social phenomenon which online casino software developers have found the way to incorporate into this growing business.

The propensity to latch onto something familiar, something a person can relate to is a trait rooted deep in the human nature and that’s exactly how Branded Slot titles help casinos enhance acquisition and player retention.īranded and licensed slot games revolving around your favourite movie is certain to draw you closer to trying the slot, even if you are not that interested in gambling in the first place. Why Are Branded Slot Games so Popular?Įxplaining Branded Slot Games and their increasing popularity is a no-brainer actually.

Global stars were initially reluctant to join this originally land-based trend but were rather quick to recognize the potential and follow suit with few brave ones that were the first to dive in. Whether it’s a game on a big blockbuster movie, a TV show, music or even a book, a Branded Slot involves a celebrity figure having its face plastered on the cover and included as a symbol you get to spin on the reels. That phenomenon is called – Branded Slot Games.Īs the name itself would suggest, Branded Slots are licensed casino games built around a universally popular subject. The biggest names in the industry today, such as NetEnt, Playtech or Microgaming have built their stature thanks to a unique phenomenon that has originally been connected to the land-based gaming vertical. Once perceived as a slightly controversial category, gambling has grown to become a lifestyle and – with the unstoppable technical advances – now stands as one of the most lucrative branches of industry.Įngaged in a fiercely competitive business of casino game making, software manufacturers have long started taking steps out of their comfort zones to establish a reputation that follows them even beyond the gaming sector. In a rather cosmic turn of events that have taken place over the past two decades or so, the overall gaming industry has gone through a proper metamorphosis.

What is a branded slot machine